Buying Merchant Accounts & Free Hardware

Have you noticed that the new breed of payments company (Toast, Square, etc.) are investing heavily to acquire accounts? They are spending a fortune on marketing, providing free hardware, and some companies are now offering sign up bonuses. Why are they doing this; how should we adjust our approach to remain competitive? That is the subject of today's Merchant Sales Insight. We also discuss our sponsor, Pay Bright, and how Dustin Magaziner and his team leverage their free placement program to evaluate deals on a case-by-case basis and make investments that help agents bring profitable deals into their book of business.